Like anyone who loves the history of exploitation and horror filmmaking, Your Humble Reviewer is fascinated by the ad-mats that were used to sell these kinds of films to the public. Newspaper advertising for films is quickly being phased out today in these internet-driven times but it was once a key method of promoting films. The ads the studios would devise to hook the moviegoing public were often as eye-catching and hyperbolic as the trailers they would play in the theaters.
Thus, it is a great pleasure to bring you the news that a crash-course in the history of this advertising approach is now available for your education and entertainment. Fred Adelman of the Critical Condition zine and website has recently created a comprehensive set of scans drawn from his legendary ad-mat collection. Said collection covers nearly two decades worth of advertising from the golden era for these films — 1970 to 1994 — and fills 3200 binder pages.
Fred has painstakingly scanned these pages for 300 dpi image quality and compiled them into a 2-DVDR set offering nearly 8 GB’s worth of eye-popping ads. A few samples, downgraded to 100 dpi, are included here for your viewing pleasure. Be sure to click on them — and remember the Criticial Condition set will include them at an even-better-looking 300 dpi resoluation.
The best part of this offer is the price: this jaw-dropping collection is available for the princely sum of $35.00. Anyone interested should click on over to Fred’s Critical Condition website posthaste and contact him to place an order. This set is available for a limited time only so act fast (Your Humble Reviewer already has). You won’t regret it. Here’s the link you need to check out, which includes ordering info and more samples:
And if you aren’t familiar with Fred’s site, then make sure you stick around and browse awhile. There are tons of fun, zine-style reviews for all manner of exploitation flicks and multiple galleries of video-box covers from classic indie labels that specialized in b-movie fare. Time there is time well spent for exploitation-flick scholars.