Like any­one who loves the his­to­ry of exploita­tion and hor­ror film­mak­ing, Your Humble Reviewer is fas­ci­nat­ed by the ad-mats that were used to sell the­se kinds of films to the pub­lic.  Newspaper adver­tis­ing for films is quick­ly being phased out today in the­se inter­net-dri­ven times but it was once a key method of pro­mot­ing films.  The ads the stu­dios would devise to hook the moviego­ing pub­lic were often as eye-catch­ing and hyper­bol­ic as the trail­ers they would play in the the­aters.

Thus, it is a great plea­sure to bring you the news that a crash-course in the his­to­ry of this adver­tis­ing approach is now avail­able for your edu­ca­tion and enter­tain­ment.  Fred Adelman of the Critical Condition zine and web­site has recent­ly cre­at­ed a com­pre­hen­sive set of scans drawn from his leg­endary ad-mat col­lec­tion.  Said col­lec­tion cov­ers near­ly two decades worth of adver­tis­ing from the gold­en era for the­se films — 1970 to 1994 — and fills 3200 binder pages.

Fred has painstak­ing­ly scanned the­se pages for 300 dpi image qual­i­ty and com­piled them into a 2-DVDR set offer­ing near­ly 8 GB’s worth of eye-pop­ping ads.  A few sam­ples, down­grad­ed to 100 dpi, are includ­ed here for your view­ing plea­sure.  Be sure to click on them — and remem­ber the Criticial Condition set will include them at an even-bet­ter-look­ing 300 dpi res­olu­a­tion.

The best part of this offer is the price: this jaw-drop­ping col­lec­tion is avail­able for the prince­ly sum of $35.00.  Anyone inter­est­ed should click on over to Fred’s Critical Condition web­site posthaste and con­tact him to place an order.  This set is avail­able for a lim­it­ed time only so act fast (Your Humble Reviewer already has).  You won’t regret it.  Here’s the link you need to check out, which includes order­ing info and more sam­ples:

And if you aren’t famil­iar with Fred’s site, then make sure you stick around and browse awhile.  There are tons of fun, zine-style reviews for all man­ner of exploita­tion flicks and mul­ti­ple gal­leries of video-box cov­ers from clas­sic indie labels that spe­cial­ized in b-movie fare.  Time there is time well spent for exploita­tion-flick schol­ars.