Schlock-Wire: Synapse Releases THE SWEET LIFE To Disc On July 12th

Would you believe news about a romantic comedy on Schlockmania?  Well, this isn’t some major studio piece of multiplex junk.  Instead, it’s an indie film being released by the cult kingpins at Synapse and made by the creative braintrust that also brought us such non-rom-com gems as The Substitute and Street Trash!  The film in question is called The Sweet Life and its eclectic cast includes Joan Jett, James Lorinz of Street Trash/Frankenhooker fame and Kamal from the Jerky Boys.  Read on for all the metropolitan love-chasing details, including rave reviews from Rex Reed and Wes Craven (!)…



Joan Jett in her romantic comedy debut, THE SWEET LIFE, from Rocco Simonelli, the writer of the cult hit THE SUBSTITUTE, and Roy Frumkes, the producer of STREET TRASH!

Title song “The Sweet Life” performed by Joan Jett and the Blackhearts!

From THE SUBSTITUTE writer Rocco Simonelli and STREET TRASH producer Roy Frumkes comes this metropolitan tale of big-city romance.
THE SWEET LIFE is a romantic comedy about two brothers who had nothing in common until an arm-wrestling female bartender took them on.

Sensitive but unsuccessful New York magazine columnist Michael (Jay Lorinz, King of New York, Frankenhooker) looks on while his self-confident and shallow brother Frankie catch all the women and make all the money, and reevaluates his own relationship with his biker-chick roommate, Sherry (Joan Jett).  Through a twist of fate, Michael finds himself vying with Frankie for tough bartender Lila’s affections, and the results are riotously funny and wholly touching.

Filmmakers Roy Frumkes (Street Trash, The Substitute) and Rocco Simonelli (The Substitute) have created a romantic comedy for the modern gotham set.

The Sweet Life is a fresh, contemporary slant on both the sugar and the vinegar in the sexual rituals of the big-city singles scene that is hilarious, keenly observed, and chock full of refreshing details and insights. Really, a job well done that gives independent filmmaking a good reputation.” – Rex Reed

“What struck me was how quirky the characters were, making The Sweet Life a wonderfully unconventional romantic comedy.” – Wes Craven (Scream, A Nightmare on Elm Street)

Special Features:

• Anamorphic Widescreen (1.85:1) Presentation
• English Dolby Digital 2.0 Stereo
• Audio Commentary with Director Rocco Simonelli and Stars James Lorinz and
Barbara Sicuranza
• Deleted and Extended Scenes
• Outtakes
• Theatrical Trailer

Disc Info:

Director: Rocco Simonelli
Starring: James Lorinz, Barbara Sicuranza, Joan Jett
Run Time: 91 minutes
Release Date: July 12, 2011
Aspect Ratio: Anamorphic Widescreen (1.85:1)
Format: DVD

Price: $19.95

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